Sampling Archives - Page 26 of 38 - Event Marketer
Motorola’s StudioMoto Bus Offers Demos, Music
Seeking to inform tech-savvy young adults about its wide array of music-capable phones and accessories, Motorola uncorked a program that—like the phones themselves—put music on the go. Motorola’s StudioMoto was a double-decker, 30-foot mobile experience that showcased the brand at events—primarily lifestyle focused but also retail and employee events. Three main areas gave consumers the...
Sephora Activates a Supersized Sampling Party
Union Square in Manhattan was the stage for the grand opening of Sephora’s 100th store. Leading up to the party, all-women street teams spread the word around the neighborhood with Block Party postcards. Djs (als0 women) played mood music to set the tone in the park, where Sephora reps in 23 white tents offered free...
Lucasfilm’s Retail Strategy is out of this World
Boosting sales of “Star Wars Episode III: Revenge of the Sith” merchandise and establishing Wal-Mart as the place to get it were the goals of this campaign. Parking lots at nearly 400 Wal-Mart stores nationwide hosted Star Wars extravaganzas, drawing customers to see the latest Star Wars products. For two days, collectors and enthusiasts could immerse...
Milk-Bone Make Your Dog Famous Tour Fetches Results
The Make Your Dog Famous Tour gave dog owners an opportunity to enter their pets in a contest to choose the new public face of Kraft Foods’ Milk-Bone brand. Pet parents visited a Canine Cruiser vehicle at more than 100 consumer events, retailers, malls, and dog parks, and the pets themselves got the star treatment....