Philanthropic event Archives - Page 4 of 13 - Event Marketer
Whirlpool Offers Clean Laundry to Schools in Need
We think of washing machines as cold metal appliances that serve a mundane purpose. But for many people across the U.S., clean clothes are far from the mundane. It was a story Whirlpool uncovered as it sought to “humanize” its brand, launching a national research survey that revealed as many as 1 in 5 students...
American Express’ Gift Drops Support Local Businesses
American Express has long supported small business owners through its one-day annual Small Business Saturday program that offers cardmembers rewards for shopping locally. This year, the brand took its efforts a step further with the new Shop Small 2x Rewards, a campaign that threw some heavy weight behind the effort in the form of NBA...
WestJet’s Mini Miracles Set Social Media Ablaze
Catching a flight during the holiday season is rarely an experience worth writing home about. Unless you happen to be flying with Canadian airline WestJet, which changed the game forever in 2013 with the trend-setting viral masterpiece Christmas Miracle. In this, its third iteration of the program in 2015, the brand enlisted the help of...
Ford Trades Test Drives for School Donations
They say that marketing is at its best when it matches a market need with a timely solution. Ford did it several times over with its Drive 4 UR School program that paired local dealerships with local high schools to trade test drives for much-needed donations. The philanthropic program, deemed one of the most successful...