Philanthropic event Archives - Page 12 of 13 - Event Marketer
Nationwide and NASCAR Event Honors Hospital Patients
To leverage its position as a key stakeholder within NASCAR’s efforts to benefit Nationwide Children’s Hospital (NCH), Nationwide Insurance created and executed the inaugural Nationwide Children’s Hospital 200, the first NASCAR Nationwide Series race at Mid-Ohio Sports Car Course in Lexington, OH. A promotional event took place before the race where hospital patients had the...
U.S. Cellular Campaign Boosts School Sports Programs
U.S. Cellular needed to repair some ill will that had been caused during a difficult migration to a new billing system (leaving many current customers temporarily without service and occasional random invoicing issues). To position the brand as a part of the fabric of the local community in eleven tier-two markets, it created a localized...
Arby’s Feeds Kids with Hungry for Happiness Campaign
In addition to supporting a really important cause, the tour supported Arby’s business objectives by aligning the schedule with targeted revitalization markets, markets slated for restaurant remodels, new builds and increased training development. The traditional gala fundraising event is going mobile and guerrilla as brands seek a closer connection to the people they’re helping. Summer...
State Farm Creates Sparks in Latin America
State Farm’s Juega Hoy. Illumina El Manana (Spanish for “Play Today. Illuminate Tomorrow”) brought lights of hope to rural Latin American communities where residents live without electricity. Partnering with the makers of sOccket, a soccer ball that harnesses and stores energy from play for later use, and the CONCACAF Gold Cup soccer tournament, Juega Hoy...