Guerrilla/street programs Archives - Page 8 of 22 - Event Marketer
Burger King Stuffs Consumer Wallets with Big Bucks
At a time when consumers are munching more peanut butter than porterhouse, what better way to engage them than by putting some greenbacks in their pockets? That’s exactly what Burger King did in the fall of 2008 when it dropped more than 14,000 of the King’s “wallets” in Chicago, Orlando and Phoenix. This buzz-generating program...
Canadian Club Sends Consumers on a Wild Whisky Chase
In 1967, Canadian Club Whisky began hiding cases of its whisky around the world and sponsoring hunts in which consumers competed to find them. In 2009, the brand resurrected its Hide A Case program to challenge consumers to find one of its 43-year-old lost cases. The preliminary competition began May 17 and concluded July 9....
Mars Stops Busy New Yorkers in their Tracks
In New York City, it’s pretty difficult to do something that hasn’t been done before. Even more challenging is getting the attention of busy New Yorkers who are bombarded daily by samplers, street teams and marketers hawking offers for the world’s biggest brands. In this sometimes hostile and overwhelming environment, Snickers executed a publicity stunt...
OfficeMax Elf Mob Invades Union Square
To drive awareness of elfyourself.com its popular holiday e-greeting site OfficeMax in December 2009 unleashed an elf “invasion” in New York City’s Union Square that had 400 green-clad dancing elves descend upon the park by subway, Segway, motorcycle, pedicab, stretch limo and double-decker busses for a four-minute surprise flash mob and impromptu dance performance. ElfYourself...