Global event programs Archives - Page 11 of 13 - Event Marketer
Coke Goes Green as Thousands Celebrate 125th Birthday
Coke’s 125th Anniversary Concert was more than a traditional birthday celebration. It was an engaging experience that thanked the people, places and partners that had contributed to the company’s success—and it was big, memorable and environmentally friendly. Themed “Celebrating You,” the event was a family fest in Atlanta’s Centennial Olympic Park with games, face painting,...
VMware Puts Content First and Scores a Virtual Win
VMware wanted to showcase its newest solutions to sales engineers, executives and marketers, so the virtualization and cloud infrastructure builder created a virtual platform that put its visitors’ needs on the top of the list. VMware’s Cloud Infrastructure Partner Launch combined on-demand media in multiple languages to give its partners the flexibility to watch the...
SAP Conducts Total Takeovers of Meeting Properties
In a brilliant move, the SAP Select event team studied its crown-jewel SAPPHIRE NOW event and used the key learnings from one event… to design another. To replace the “one size fits all” SAP SAPPHIRE model with a more personalized customer experience, SAP set out to combine the most successful elements of its entire events...
State Farm Creates Sparks in Latin America
State Farm’s Juega Hoy. Illumina El Manana (Spanish for “Play Today. Illuminate Tomorrow”) brought lights of hope to rural Latin American communities where residents live without electricity. Partnering with the makers of sOccket, a soccer ball that harnesses and stores energy from play for later use, and the CONCACAF Gold Cup soccer tournament, Juega Hoy...