Global event programs Archives - Page 12 of 13 - Event Marketer
SAP Revamps its Annual Partner Conference
Software giant SAP recently transformed Sapphire Now, its annual conference for customers, prospects, partners and influencers. At one recent event, held in Orlando, SAP drew 15,000 attendees and reached an additional 45,000 through all channels, including regional “connected” events, its website, traditional video, live broadcast video and social media platforms. And the event helped move...
Warner Bros. Takes Comic-Con Fans ‘Into the Storm’
The Warner Bros. film “Into the Storm” faced a veritable tornado of challenges, including a challenging subject matter and lack of built-in fan base. To raise awareness for the movie and get people excited for a movie about destructive weather, the studio set out to deliver an emotional experience that would result in social sharing...
The Marketing Scope Upgrades its Virtual Prowess
The Marketing Scope is an online community and resource center for marketers, and to better reach its global audience, the brand implemented a state-of-the-art virtual environment in 2014. The environment was designed to host the brand’s various virtual summits and networking events, while giving users easy access to content, contributors and resources throughout the year....
Red Bull Site Gives Street Ball a Global Audience
Red Bull put its own distinctive spin on one-on-one basketball, holding The Red Bull King of the Rock tournament on Alcatraz. To build word of mouth, the brand loaded promotions and information onto redbullusa.com/kingoftherock, where it invited people to attend and participate in the events. After the events, the site gave viewers the opportunity to...