Exhibit Archives - Page 22 of 23 - Event Marketer
Brooks Sports Exhibit Goes Foot Loose and Digital
The mechanical bull-style shoe may have caught attendees’ attention, but it was just one of many live+digital experiences at the Brooks Run Happy Island exhibit—part of a three-year program designed to get shoes into the hands (and on the feet) of consumers. Central to the 6,000-square-foot experience was an improved lead collection system (it had...
Esurance’s SXSW Glove Box Delivers the Cool Factor
Nike at a marathon. Coke at a county fair. Intel at an electronics show. These kinds of endemic sponsorship stories all make sense to us, and to the attendees who frequent the events. But how do you make a non-endemic brand relevant to an event where it traditionally may not belong? Esurance is an online...
Subaru Lets CES Attendees Choose Their Own Adventures
The auto show circuit can be a pretty predictable platform when it comes to event marketing tactics. Lots of slick, high-tech interactives and touch screens. Plenty of high-speed driving simulators. And more than a few “design your own car” experiences. It’s all good stuff, to be sure. But it doesn’t always convey the kind of...
New York Times Transforms Pages into Digital Portraits
The New York Times Word Cloud Portrait leveraged the newspaper’s strongest assets—its articles and content—and immersed consumers at CES in a digital photo experience that transformed their faces into images made up of words pulled from The Times’ article database. As the portraits were created, large-scale mosaics appeared on a big screen, attracting attention and...