Exhibit Archives - Page 19 of 23 - Event Marketer
Microsoft’s ‘Digital City’ Promotes New Windows Tech
Creating a buzz about new Windows products was easy with the Windows on Wheels campaign, a rolling “digital city” that parked at retail centers. A 50-foot trailer featuring floor-to-ceiling Plexiglas on all sides, the vehicle housed a stylish living room and office decked out with the latest Microsoft had to offer, including a Tablet PC,...
Batesville Tour Results in Ample Business Meetings
The first brand in the casket industry to tap the mobile tour realm, Batesville took its products directly to independent funeral homes, giving potential customers a chance to learn more about the brand. Based on the number of sales meetings completed, the tour was a real success, helping the company reach 6,487 funeral professionals from...
Scott Cleans Up with the Common Sense Tour
Sure, you could refer to Kimberly-Clark’s Common Sense Tour as a b-to-c marketing initiative. But what made it unique were the c-to-c elements—interactives that got consumers to communicate with each other. To spread the word about the brand’s tissue, paper towels and napkins among women ages 25 to 54, Scott rolled out a 55-foot “House...
Nike Scores with Jordan All-Star Weekend Exhibit
The Jordan brand traditionally launches the newest iteration of the Air Jordan shoe at All-Star Weekend, and 2013 was no different, except for one minor detail—Michael Jordan was turning 50. The stunning footwear exhibit, styled after the green and black colors of the new Air Jordan XX8 shoe, incorporated every facet of All-Star Weekend: entertainment,...