Environment Archives - Page 6 of 34 - Event Marketer
“The Good Place” takes immersion a step farther at Comic Con
THE SETUP: If there is one thing Comic-Con attendees like most it is immersions. NBC, in taking over a 4,000-square-foot space in The Gaslamp Square in San Diego across from the convention center, created “The Good Place” world from the series. Forty consumers entered at a time through the big doors and into the neighborhood...
Rubrik lights up its trade show exhibit
WHY THE JUDGES LOVE IT: Some exhibits go for function, others for maximum exposure. Rubrik went with the latter, creating an art installation for a booth that integrated 500 suspended beams that emerged from the back wall to create a live-wired canopy. The beams were internally lit and programmed to undulate in unison, creating waves...
IBM uses LED to their advantage
WHY THE JUDGES LOVE IT: The design goals of IBM’s Think Welcome Experience were to spark inspiration, spur emotion and showcase how IBM and its clients are solving world challenges together. The 14-foot LED tunnel that ran underneath the second floor of the exhibit was a super-highway of content and branding. On either side of...
Thomas Cole National Historic Site makes it eavesdropping okay to do
WHY THE JUDGES LOVE IT: Tapping into that innate desire many of us have to peer into other people’s lives, The Parlors exhibit allows visitors to learn about artist Thomas Cole, the man. The storytelling device: an A/V presentation projected onto seven canvases that include “windows” in the space and onto period furnishings, like Cole’s...