Environment Archives - Page 5 of 34 - Event Marketer
Samsung Invites Influencers on a Weekend Getaway Ahead of its Launch Event
Many marketers invite influencers to attend their events, but Samsung invited influencers on a weekend getaway in addition to its event, to generate additional buzz and content. Ahead of Samsung launching its Galaxy Note 9 device at Samsung Unpacked, the brand enlisted 15 influencers from 10 different countries and flew them to New York City...
Capital One Cardholders Unlock Experiences for Orange Bowl Events
We all should be able to feel like a VIP once in a while, and at the Capital One Orange Bowl the credit card brand did just that. Cardholders were able to unlock experiences tied to the brand’s title sponsorship of the semi-final college football game, including the Capital One Beach Bash concert platform, which...
HBO brings “Westworld” to life for lucky consumers
Let’s face it—there’s a lot of good TV right now. Original series abound beyond cable and across platforms. For entertainment brands like HBO, media- busting experiential programs have changed the game on what this industry can truly call immersive. Ahead of the premiere of the second season of “Westworld,” an event 16 months in the...
Pandora gets (pop-) up and personal at their concert
WHY THE JUDGES LOVE IT: When it comes to Pandora’s annual pop-up concert, extending the program’s reach is a critical piece of the strategy. This year, Pandora designed an interactive experience built for organic social sharing to make it happen. The brand asked concert attendees a series of questions, with topics ranging from their perception...