Type of Event: Buzz/word-of-mouth programs

Playing against type, Mini went “big” to create the Pavilion 21 Mini Opera Space. The footprint, a part of the Munich Opera and an element of Mini’s broader community improvement initiative, was designed to become an urban relaxation destination right in the middle of the city and to focus attention on creative use of city […]

It takes a lot more than a free sample to make an impact with the movers and shakers in the blogosphere. Microsoft’s Windows Phone set out to boost perception and adoption among bloggers and key consumers with a hands-on trial experience called the Windows Phone Night Market. For two nights in each of five cities, […]

Malibu Rum’s Station Invasion program presented by Radio Maliboom Boom was a 10-city concert tour that kicked off with a nationwide Summer Correspondent Search. Consumers submitted videos to Malibu via Facebook to enter for a chance to be selected as the Malibu Summer Correspondent and travel the country promoting the events and being the emcee […]

Car purchases are a big deal, so when you’re a car company targeting consumers that are on the fence about your brand, it may be hard to get them in the seat to check out your vehicles. Ford’s EcoBoost Challenge, a national test-drive campaign, sought to provide a nice, but limited, incentive for consumers in […]

When Levi’s was looking to connect with millennial women, it selected up-and-comers in the fields of fashion, music, art and social change to form a community of like-minded women across the globe. The Shape What’s To Come campaign involved 50 women from the U.S., U.K. and Japan who kept journals about how they are shaping […]