B-to-B meetings Archives - Page 6 of 46 - Event Marketer
Dell’s hybrid chatbot brings the answers to all at their world conference
WHY THE JUDGES LOVE IT: Using an AtlasRTX platform and technology, Dell created a hybrid chatbot that married AI with human support for its annual Dell Technologies World conference. For an event with attendees from 122 countries, the solution allowed the brand to significantly scale customer service requests in multiple languages. The chatbot answered more...
Oath’s inspiration to DNA
WHY THE JUDGES LOVE IT: The directive for Oath’s CES appearance was to create a mobile-first environment for high-level business meetings—and it did so with the “Helix.” Inspired by a strand of DNA, the 320-square-foot spiral structure featured 192 mounted tablets across its surface. Guests stepped inside and used a custom-built app to explore Oath’s...
Heineken Trades the Convention Center for Black Box Theater
WHY THE JUDGES LOVE IT: Heineken USA typically hosts its annual 1,500-person conference in a traditional proscenium setting. This year, the brand created a black box theater with bleacher seating within the Dallas Convention Center in a space surrounded by massive, full canvas, 270-degree LED screens and an 80-foot by 40-foot LED floor for presenters...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...