Virtual event Archives - Page 9 of 11 - Event Marketer

October 26, 2015

AMD’s Event Platform Caters to Digital Audiences

Semiconductor design innovator AMD created the Fusion Developers Summit to educate developers about the power of AMD Accelerated Processing Units (APUs) and promote concepts of heterogeneous computing. Its online platform, AFDS-D, extended the reach of the summit beyond the four walls of the physical event. Simu-live technology helped provide pre-recorded video content (technical sessions), which...

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October 26, 2015

Google’s Solve for X Forum Generates Think Tank Content

Following the success of its inaugural 2011 Solve for X event, a forum where top thinkers in science and technology come together to discuss radical ideas for solving global problems, Google created a microsite where these conversations could be logged and shared with the outside world. The site (wesolveforx.com) uses responsive design so it can...

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October 22, 2015

WestJet Christmas Miracle Hits Social Media High

So much more than a mere one-time stunt, this program turned a surprise and delight experience for 250 consumers into a social media sensation that exceeded all p.r., awareness and brand perception goals. Kudos, too, for the impressive on-site set, hidden cameras and proprietary technology it took to pull it off. After filming the stunt...

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October 21, 2015

EMC Webcast Expands Employee Participation

This year, information technology services provider EMC made the big leap from physical to virtual for its annual global training conference, to make it possible for its growing numbers of system engineers and partners to participate. But the challenge was to keep the essence of the conference intact: an event where attendees can directly interact...

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October 21, 2015

Mary Kay Shakes Things up with Virtual Networking

Mary Kay has a reputation for being a door-to-door business, where potential clients are engaged in low-tech environments like the kitchen table. During the Mary Kay Leadership Conference this year, Mary Kay shook up its legacy to give its Independent Beauty Consultants a platform where they could engage and grow their client bases and, in...

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