Touch Archives - Page 8 of 24 - Event Marketer
The Ritz Elevates Hospitality with The Butler Button
When it comes to upscale lodging, it doesn’t get much better than the Ritz-Carlton. The luxury hotel company’s legendary service and chic accommodations are world-renowned. So when a residential Ritz building hit the market, the brand’s amenities had to be on par with the high-end clientele it attracts. Enter: The Butler Button, an interactive touch...
MasterCard Promotes Equality With ‘Restroom for All’
“There are some things money can’t buy,” according to the MasterCard slogan, and that includes equality for all. The sentiment is a core part of its ethos, prompting the brand to take on one of the year’s biggest hot-button issues: gender equality. With the passing of the gender-neutral bathroom bills in some states and its...
VR Conveys AT&T’s Brand Story at Hannover Messe
AT&T’s booth at Hannover Messe, the world’s largest capital goods exhibition, showcased its Internet of Things (IoT) technology, including smart cities, secure networking, IoT for cargo, IoT analytics, on-demand network services and more. Virtual reality, transparent touch screens, projection mapping and multi-touch screen apps engaged the international audience in interactive content, started conversations with brand...
Gatorade Repositions Itself as a ‘Sports Fuel’ Brand
This dynamic activation established Gatorade as an innovative brand to athletic trainers and demonstrated its shift from a singular product focus to the 24/7 athlete and sports fuel. Technology brought that message to life in a journey that informed attendees in a hands-on and self-directed way. At registration attendees received an RFID-equipped tag to check...