Touch Archives - Page 17 of 24 - Event Marketer
Among Vintage Engen Museum Ski Gear, a High-Tech Jumper
Yes, the Alf Engen Ski Museum is home to a dazzling display of 300 trophies, medals, scrapbooks, skis, boots, films and other collectibles that span some 70 years in the career of the Engen family. But the real design star is the interactive ski jump called the Take Flight Interactive where visitors can see how...
EMC’s LED Bridge Leads to a Dazzling Launch Event
London’s historic Old Billingsgate Market was the setting for EMC Corp.’s dazzling high-tech product launch dubbed Redefine Possible. The standout design element: a “Doctor Who”-inspired TARDIS police box that opened to a digital LED bridge that “transported attendees to the hybrid cloud.” The floor pulsed with moving “digital rain” underfoot and pushed attendees through the...
Gillette Mobile Tour Combines Science and Technology
A mobile campaign promising to reach out and touch the “goddess” hidden inside every woman better have one helluva rig behind it. And it did, once Pierce hit the road with a Venus in Motion tour stacked with museum-styled displays placing end-users at the heart of intimate, personal and relevant experiences. At tour stops, women were...
Volkswagen Activates a Cinematic Experience at Paris Show
VW has always carried an irreverent style. Marketing showcases the quality products but also the fact that the company doesn’t take itself too seriously. The challenge for Vok Dams was finding a way to leverage that VW reputation but also appeal to an older, more upscale Touareg target audience at the Paris Auto Show. The agency...