Photo/GIF/Video booth Archives - Page 28 of 43 - Event Marketer
Hershey’s World Offers Larger than Life Furnishings
The two-story Hershey’s Chocolate World experience envelopes consumers in the brand’s 800-plus candy offerings, including entering the store through a six-story Hershey Bar. Inside, visitors can create customized candy mixes, star in their own Reese’s ad and view an 800-pound chocolate replica of the Statue of Liberty. An array of LED-illuminated 15-foot tall Hershey’s Kisses...
Vornado Invites Ad Buyers to Co-create Film Content
Vornado Realty Trust hoped to attract advertisers when it brought its colossal 4K screen to Times Square. Transforming the screen into an interactive artistic platform, Vornado invited media buyers to participate in the co-creation of content by using tablets to combine a series of visual and audio elements into their own personal film. The brand...
Tech-Heavy Microsoft Conference Spans Three Locations
Mixing business and pleasure is no longer out of bounds for b-to-b conference marketers. Case in point: Microsoft’s 2015 Worldwide Partner Conference, where the brand employed tech-driven experiences that fostered networking and fueled collaboration within the Microsoft US Partner community to create a professional yet fun conference environment. The show spanned three locations. The US...
Intel Promotes its Technology with Live Storytelling
In 2015 Intel shifted the focus of its booth at CES to highlight live storytelling and experiences. The Spotlight stage, surrounded by comfortable, tiered seating, a massive LED screen and three drop-down support screens, provided the focal point of the space and served as a “clearing,” where a constant rotation of artists and entrepreneurs who...