Motion capture/tracking Archives - Page 8 of 9 - Event Marketer
Philips’ Touch Table Lets CES Goers See Rather Than Read
An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...
Quester Live-Wires an Auto Reveal Experience
It’s tough to make a splash in the automotive space these days. Heavy-duty truck manufacturer Quester rose to the challenge with a launch event that transformed the typical auto reveal experience into a series of “wow” moments brought to life through the use of interactive technologies and large-scale projections. The unveiling of the truck revolved...
Intel Grows a Touchscreen Ultrabook Tree at CES
Anyone who has ever been to CES will tell you—it’s a jungle in there. From the moment your feet hit the carpet at the Las Vegas Convention Center to the moment you fall into an exhausted heap on the tram back to Harrah’s, CES is a full-body assault on the senses that offers hardly one...
Showtime Offers a Window into Victorian-era London
To help promote the first season of its new horror series “Penny Dreadful,” Showtime enticed consumers and generated a sense of mystique with the creation of interactive window displays that featured scenes from a Victorian-era street in London, complete with horse-drawn buggies, bats and pedestrians wearing Victorian clothing. The objective of the activation (besides scaring...