Mobile Archives - Page 7 of 25 - Event Marketer
Nike Pops up in New York to Promote Basketball Gear
In experiential terms, we often think of a pop-up as a single event in an empty space. Nike redefined that during All-Star Week by popping-up all over New York City, the birthplace of modern basketball. The brand activated 26 pop-up events across the four boroughs. Promoting Nike Basketball, the strategy offered a mix of pop-up...
Samsung Displays Consumer Photos on Digital Billboard
Samsung activated its Share Hope campaign in New York City’s Times Square last Christmas to create brand awareness during the bustling holiday season. From Dec. 26 through midnight on Dec. 31, Samsung brand ambassadors hit the streets wearing black afro-wigs, Samsung blue petticoats and shiny leggings to capture consumers’ attention. Consumers were handed cell phone...
Sony Strikes a Chord with its ‘Sound Snacking’ Tour
Taking today’s busy lifestyles into consideration, Sony Ericsson came up with the concept of Sound Snacks as a campaign theme to launch its W350i mobile phone that offers quick and easy access to music. “Sound Snacking” capitalizes on insights from a Sony Ericsson study that suggests consumers like to download short snippets of songs rather...
T-Mobile Builds Pre-Show Buzz with a Sidekick Lounge
T-Mobile’s five-city tour last March and April was all about making existing Sidekick customers feel like VIPs while bringing the brand to life for music-loving potential customers. Before each concert street teams hit pedestrian hubs in each market to drive consumers into retail stores where contest entries for tickets to the concerts were available. Also...