Nike Pops up in New York to Promote Basketball Gear

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DB_Winner_Nike popup_EDA 2015
Experience Design Award Winner—Partner: SET | Client: Nike | Project: All-Star 2015 (Best Pop-Up Store)

In experiential terms, we often think of a pop-up as a single event in an empty space. Nike redefined that during All-Star Week by popping-up all over New York City, the birthplace of modern basketball.

The…

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