Mobile Archives - Page 11 of 25 - Event Marketer
Verizon Packs High-Tech Gadgets into its Mobile Tour
Given the trendy tastes of the consumers it was going after with its mobile effort last year, marketers at Verizon Wireless figured the standard tractor-trailer probably wasn’t going to make the right impression for its tour—the brand team reportedly had zeroed in on using SUVs even during the initial planning for its ’04 campaign. “They...
Nextel Activates a Tech-Heavy Glass House Experience
Nextel was thinking big when it signed on as title sponsor of NASCAR’s top circuit for the 2004 season, and its mobile activation was a clear reflection of that approach. At 6,400 square feet, The Nextel Experience is the largest mobile display ever to tour with NASCAR. A two-story, enclosed glass house, the exhibit occupies...
Sony Ericsson Rocks the Mall with Wireless Education
Educating consumers about the latest wireless products was the goal of the Sony Ericsson Rocks campaign. And keeping the demonstrations hip and cool was the path it chose to take. In malls across Canada, Sony Ericsson set up an exhibit that featured hands-on displays, special retail offers and games, plus live musical performances (Sony recording...
Alltel Hits Campgrounds to Reach NASCAR Fans
Alltel wanted to turn NASCAR fans into new customers, so the brand deployed its four-in-one Fan Bash tour at seven Nextel Cup races in 2004. The tour hit premium campgrounds near NASCAR racetracks for three days each between February and November. At the brand’s 200-foot-by-200-foot site, fans filled out a lead-gen card to get into...