Mobile Archives - Page 10 of 25 - Event Marketer
Virgin Mobile Gives Times Square the Full Monty
New wireless carrier Virgin Mobile stopped at nothing to shut down New York’s famous intersection last summer to announce its U.S. launch. The huge “Nothing to Hide” billboard draped over the Virgin Megastore gave a hint that something was up, and the crowd started forming an hour before the 10:30 a.m event began. When the...
Microsoft Touts Windows XP Pro with Human Kiosks
Microsoft reached out to GMR for a retail program heralding Windows XP Professional and the hardware that wears the software oh so well. The effort hit 42 markets and 211 retail stories (Best Buy, CompUSA, Fry’s, Nebraska Furniture Mart and J&R’s) nationwide last fall. Three “human kiosks”—field staffers with laptops and demo trays strapped to...
Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...
Express Scripts Lab Serves as Tour Center and More
The Lab serves as a tour center, collaborative workplace and education center for pharmaceutical brand Express Scripts’ Specialty Pharmacy, Research and Analytics Group and its Decision Design team. The 12,500-square-foot space is full of content for guests, but the Solutions Gall ery is its heart. It is equipped with meeting spaces, mobile offices on tracks,...