LED Archives - Page 41 of 42 - Event Marketer
Software AG ‘Streams’ Highlight Focus on Efficiency
Faced with the challenge of creating an immersive experience around complex concepts like “business process management solutions,” German software company Software AG used its new 800-square-foot booth at CeBIT to make its marketing message accessible and appealing. The concept was translated spatially so that visitors could experience the seamless and efficient “stream” of information Software...
Discovery Produces a Stunning Multi-Media Canvas
The 2014 Discovery Upfront in the Jazz at Lincoln Center’s Rose Theater in New York City offered a larger than life experience. The goal was to produce a massive multi-media canvas on stage where each network could customize its unique visuals for the audience, giving potential advertisers the opportunity to preview the network’s upcoming programming...
Connected Chandelier Lights Up AOL Symposium
From the chandelier covering the entire reception space to the giant four-sided projection cube hanging just below it to the two massive curved screens surrounding the presentation space, the message came through loud and clear: AOL is connected. The connected theme positioned AOL at the forefront of the best of TV and digital media and...
Sports Illustrated Transforms Swimsuits into Sales
Sports Illustrated’s swimsuit issue, which sells more than a million newsstand copies each February, has become more than just a cultural icon–it has become the center of a robust event marketing initiative for Time Inc. Activities are centered on Launch Week, an event romp that kicks off with a press bash in New York City...