LED Archives - Page 39 of 42 - Event Marketer
Xerox Simple@Work Merges 15 Events into One
Those who aren’t aware of its evolving brand may equate Xerox with tooth and nail battles with unruly copy machines.As one of the leading providers of business services in the world, with offerings from accounting to document management services, Xerox knew it needed to showcase itself in a new light. The solution was simple@work: A...
Verizon Power House Empowers Guests with Tech
As a major sponsor of the NFL, Verizon knew it had to stand out among the clutter of brands vying for attention as football fans ramped up for Super Bowl XLVIII. Their solution was simple: make every Power House visitor feel like a special guest. To achieve this, the brand transformed New York City’s Bryant...
Delta’s Social Soul Connects TED Attendees via Twitter
Instead of pairing up TED attendees through their shared love of moonlit walks on the beach, Delta created an immersive digital experience that connected like-minded conference attendees through an algorithm that analyzed their respective social streams based on their Twitter feed. The program was designed to highlight Delta’s Innovation Class—a mentorship program that connects industry...
BMW Pop-Up Features Digital Tools and Simple Design
Shoppers passing by BMW’s i8 pop-up store in California’s South Coast Plaza last year could easily have mistaken the shop for an Apple store. The cool, clean and highly digitized shop was reminiscent of the technology giant’s barebones style, which is exactly what BMW is aiming for with its new Future Retail initiative, which focuses...