Handheld Archives - Page 7 of 17 - Event Marketer
Prudential Foot Race Provides Retirement Education
Retirement affects everyone—but it doesn’t often run through consumers’ minds. To get more Americans thinking about their financial future, Prudential got their legs running instead. Held in Washington, D.C., the Prudential 4.01K Race for Retirement was more than a simple running competition. Throughout the course, participants were asked retirement-related questions and answered them by choosing...
T-Mobile Promotes Streaming at Hollywood-Style Gala
To launch BingeOn, its industry-changing plan that supports free video streaming for subscribers of HBO, Hulu, Netflix and other programs without depleting their high-speed data, T-Mobile had to go big or go home. The brand went big with a launch event, concert and experiential program that delivered positive coverage and social impressions. A morning press...
Intel Inspires Employees with Interactive Mobile Tour
When you work for a company as innovative as Intel, it may be difficult to fully grasp how your individual contributions inside the company help create “amazing experiences” outside the company—you know, like impacting the world. Because of that sentiment, coupled with the fact that employees are often the last ones to experience their company’s...
HP’s Influencer Strategy Boosts Millennial Engagement
Fact: 25 percent of young millennials buy technology products because they’re the cool new thing to have, not as a replacement or an upgrade. With that in mind, HP set out to showcase its Pavilion x360 notebook through a title sponsorship of pop star Meghan Trainor’s North American “That Bass” Tour. The program—which included a...