Gesture Archives - Page 2 of 11 - Event Marketer
‘Donut’ underestimate Google and their launch for their Home Mini product
THE SETUP: To celebrate the launch of the Google Home Mini product, the smaller version of the Google Home, the brand created an experiential campaign bringing to life its slogan, “The Size of a Donut, the Power of a Superhero,” with an interactive, brick-and-mortar donut shop. Google created three versions of the donut shop—a small...
HP Woos Millennials with Multisensory Installations
To engage millennials in its HP Premium product lines of Spectre laptops, EliteBooks, ENVY laptops and ZBook Studio workstations, HP turned to this demo’s haven: the music festival scene. And where else but Coachella in Indio, CA, and Panorama Festival in New York City. The goal was to position HP as a lifestyle brand and...
Intel and Lady Gaga Perform Mind-Blowing Tech Feats
A chip maker and a pop star? It seems an unlikely combination, but Intel through its sponsorship of Lady Gaga’s homage to David Bowie at the Grammy Awards demonstrated to its early adopter target how its innovations transform passion points like music. The musical experience (it was no ordinary musical performance) leveraged sensors, movement tracking...
Samsung’s Tech Ecosystem Entices Golf Fans
Facing category complacency and upgrade fatigue among its target consumers on top of challenges by Apple and Huawei, Samsung expanded its messaging beyond smartphones and created a campaign to showcase for consumers a fuller, connected ecosystem of Samsung products called “Galaxy Life.” At the PGA Championship and Ryder Cup events, Samsung’s 8,000-square-foot golf journey connected...