Data collection Archives - Page 6 of 44 - Event Marketer
Intel Turns Keynote into Tech-Fueled Extravaganza
Intel transformed its opening keynote at CES 2016 into an extension of its highly immersive exhibit experience on the show floor. With an emphasis on changing industry perceptions of the company from a PC powerhouse to one that is reimagining consumer experiences across sports, fashion, music, robotics, health and the maker movement, the keynote, with...
LinkedIn Sharpens Member Profiles Via Mobile Tour
Professional headshots are out of reach for many social media users, compelling some to post their most recent vacation selfie instead. (Yes, we can still see that shot of tequila, Frank.) With this issue in mind along with data showing profiles with a photo receive an average of 14 times more views than those without,...
JVC Reaches Millions Throught a Hi-Def Mobile Tour
To hit up young families and 20- and 30-something men, JVC put its brand into hi-def (and high gear) and rolled into 19 markets and 26 events over 185 days from June to December last year. The mobile marketing tour was designed to give consumers the chance to touch and feel new JVC technology. The...
Telus Touts New Phone with Personalized HTML Emails
To position the new BlackBerry Storm as a cutting-edge, highly capable multimedia device during the holiday buying season last year, Telus leveraged its partnership with Future Shop retail stores to get consumers some hands-on time with the Storm. In the stores, brand ambassadors used the new Blackberry Storm to administer a short questionnaire and take...