Cloud Archives - Event Marketer
AT&T’s Bugs Bunny AR Experience Offers a Futuristic Take on Entertainment
“Bugs and the Golden Carrot” at AT&T’s Pinnacle Experience Store in Dallas, Texas, honored Bugs Bunny’s 80th anniversary and offered a futuristic take on entertainment. Consumers engaged with Bugs on-screen to help him find his golden carrot. Afterward, he posed for a 3D selfie. It was all made possible with 5G, cloud computing, AI, speech...
Google Brings the Cloud to Life with Five Tech-Fueled ‘Neighborhoods’
For the latest installment of its annual event, Google brought Google Cloud to life at San Francisco’s Moscone Center. More than 31,000 guests came together for a week of keynotes, chats, spotlight sessions and hands-on demos. A key feature was the Showcase, which comprised five “neighborhoods” with 16 different zones designed to highlight Google Cloud’s...
Google ‘Humanizes’ its Cloud Next Conference
THE SETUP: Google Cloud Next offers developers, partners, customers and IT professionals the “what’s now and next” across Google Cloud Platform, G Suite, Maps and Education. It includes 450 breakout sessions, 250 sponsor activations, boot camps for 2,000, an on-site executive briefing center, keynotes with overflow theaters, multiple expo halls, outdoor networking and F&B spaces,...
AWS Adds Consumer-Centric Touchpoints to re:Invent
Amazon Web Services’ re:Invent conference has grown 700 percent since its 2012 debut. And with 2017’s event attracting more than 42,000 attendees—a 40 percent increase from the year prior—the challenge was to sustain that growth and scale without compromising the attendee experience. So, AWS effectively took over the Las Vegas strip by expanding to seven...