A/V Archives - Page 126 of 129 - Event Marketer
Philips’ Touch Table Lets CES Goers See Rather Than Read
An intuitive, interactive experience that utilized point-of-view videos and a model city demonstrated Lifeline’s newest innovation, GoSafe, on an epic scale for CES 2013. The “see and feel” approach, rather than “read and comprehend,” represented GoSafe’s emergency response technology and process in an engaging way. An interactive table featured an acrylic architectural model of a...
HGTV Creates Magical Pop-Up Holiday House at Mall
Is there anything more magical than a life-size multi-level gingerbread house? The HGTV Holiday House nailed it with multiple touch points that engaged shoppers with the brand. The house, positioned at Santa Monica Place, an upscale mall in Santa Monica, CA, stayed open for six weeks during the holidays and complemented a 2,000-square-foot HGTV pop-up...
Microsoft Xbox One Retail Launch Targets Families
Midnight launches for gaming events typically attract core gamers and early technology adopters—essentially, the folks who will camp out for a coveted product. But with its new Xbox One console, a system that offers complex interactive games for core gamers, as well as family-friendly physical activity gaming, Microsoft wanted to get gamers and families amped...
Delphi Captivates Investors with 3D Storytelling
When you’re trying to convey innovation, PowerPoint is definitely not the medium to support the message. Delphi is a leading global supplier of electronics and technologies for automotive, commercial vehicle and other market segments, so when it came time for its second annual Delphi Investor Day event, this year held at Cipriani 42nd Street in...