2017 Archives - Page 15 of 16 - Event Marketer
Adults Channel Their Inner Child at OREO’s Pop-up
To drive trial and generate buzz for its new Choco Chip OREO cookie, Mondelēz transformed a vacant storefront in the ultra-hip Los Angeles neighborhood of Silver Lake into the Wonder Vault—an over-sized nostalgia-fueled kitchen where consumers could feel like kids again by sneaking a treat from the cookie jar (without getting in trouble). A gigantic...
Zagat Taps the ‘Tiny Food’ Trend to Draw Millennials
When it comes to picking a restaurant for a night out with friends, most millennials won’t make a move without consulting a restaurant review site. For Zagat, the 38-year-old publisher of restaurant guidebooks, this presented both a challenge and an opportunity that was ultimately solved through a clever pop-up experience that connected its concise reviews...
Wray & Nephew Event Merges Rum, Style and Mixology
Bartenders by nature are influential. After all, they’re the ones making drink recommendations, shaking up their preferred liquors into tasty cocktails, hearing the ins and outs of peoples’ lives and adding their two cents, too. And so, it makes sense that when Wray & Nephew Rum wanted to expand its popularity beyond Jamaica where it’s...
Greyhound Turns to Influencers to Change Perceptions
Greyhound is a 100-year-old ground transportation service that has recently undergone extensive upgrades with better terminals, leather seating and wi-fi outlets to stay competitive and change perceptions among younger consumers. It needed to spur fresh conversations, too, as most of its social media pages were used as sounding boards for negative comments and feedback. To...