2016 Archives - Page 7 of 26 - Event Marketer
Under Armour Uses VR to Promote its New Brand House
To tease the opening of its new Brand House in Boston, Under Armour made use of an often overlooked engagement opportunity: construction barricades. Instead of posting the standard “Coming Soon” signage, Under Armour gave consumers a virtual glimpse behind “the curtain” with virtual reality goggles. Two headsets were built into the barricade, manned by brand...
Canadian Tire’s Live-Stream Links Olympians and Fans
For fans and family, Rio may have felt like a world away. But to reduce the “distance” between athletes and fans, and athletes and their families, Canadian Tire created Red Door to Rio, a physical door structure that enabled a full-size, digital experience facilitating real-time a/v interactions. The Red Door to Rio was located at...
Nike’s Holographic Tour Scores With Football Players
Holograms have been part of the entertainment toolkit since the Tupac reveal in 2012, but rarely have they been used to successfully reveal and market a product. Until Nike’s Locker Room Unveil event in August 2016. The event was designed to excite and energize local high school football players with a personalized experience during the...
Levi’s Lot Offers a Respite From Super Bowl City
Levi’s already had the naming rights to the stadium that would host Super Bowl 50, but to elevate its presence and focus on consumer engagement and music, the brand built the Levi’s Lot two-story pop-up at Super Bowl City in San Francisco. The multi-use space primarily served as a retail outlet for consumers to purchase...