2015 Archives - Page 7 of 31 - Event Marketer
Hormel’s Mobile Tour Takes the Artistic Route
In the high-stakes New York metropolitan area deli market, Hormel’s Di Lusso wanted to prove its salami is a work of art. Its 22-foot truck hit 34 locations in one month and invited consumers to create artwork on a 100-foot community canvas welded to the side that, using crankshafts, could be scrolled to reveal a...
Intel’s Hands-on Tour Employs a Spaceship Theme
Intel’s InsideOut Experience global tour was housed in a 40-foot futuristic container that offered hands-on engagement with tablets, wearables, Oculus Rift and RealSense hands-free tech. Digital screens wrapped the interior offering product information (like 3D-rendered sequences). The design concept was built around a spaceship theme evoking mystery and intrigue. This included blue lighting, hydraulics to...
LinkedIn Makes Connections on Picture Opportunity Tour
LinkedIn is known for digital networking, but to put a face to the business-minded social media site and connect users, it launched the Picture Opportunity Tour. For it, the brand and partner Manifold built a fully customized 24-foot box truck from the ground up, allowing the team to tailor each detail to the needs of...
Motorla Dials in on Customization at Chicago Pop-up
Motorola opened a custom mobile experience boutique in the heart of Chicago featuring brick walls and concrete floors and high-touch, one-to-one learning environments to promote its customizable devices. These included a “maker” table with inspiration boards and décor, and customizable trays; and a swatch wall with materials representing the device backings the brand offers, from...