2015 Archives - Page 30 of 31 - Event Marketer
Dannon Rolls Out Colorful Yogurt Sampling Trucks
In what had to be one of the most fun pitch meetings ever, Dannon last year greenlit the creation of a mobile vehicle that looked exactly like three cups of Oikos Greek yogurt—on wheels. Part food truck, part sampling experience, the Dannon Oikos Sampling Trucks crisscrossed the country for seven months to reach health-conscious females...
Weber Fires Up an Interactive Grill Academy Experience
The Weber Grill Academy Experience lived up to the brand’s tagline, For Grillers By Grillers. Its primary objective: to educate retailers on Weber product attributes and drive an increase in product sales and loyalty from store employees who have direct contact with the end user—those backyard grillers. From March through October, its 53-foot double expandable...
McKesson Hires ‘Security Guards’ on Health Mart Senior Savings Tour
Chain pharmacies around the country may be in a race against one another to win the business of Medicare Part D recipients, but only one actually put the rubber on the road. Health Mart Pharmacy is a national network of independently owned pharmacies with a smaller profile (and budget) than its competitors. So to differentiate...
Microsoft’s In-Store VIP Experiences Surprise and Delight Consumers
Microsoft wanted its stores to be the go-to destination for its new Surface Pro 3 (SP3). The resulting program offered a variety of in-store experiences designed to excite both super-fans and consumers of all ages. Launch day kicked off with a VIP experience designed to delight all early-morning loyalists who showed up to pick up...