Year: 2015

As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with […]

Advil’s Relief in Action program wanted to establish Advil as the “go-to” name in pain relief, especially for the thousands of volunteers across America who work tirelessly to help those in need, even when they may be in pain themselves. The 28-week Mobile Relief Center tour, which teamed up with actor and volunteer Josh Duhamel […]

Vibes: A Night to Feel the Music brought an immersive music showcase to Austin’s deaf community. Held at The North Door, a local venue known for innovative programming that “feeds the soul,” that is what this event did in more ways than one. Held for the deaf and hard-of-hearing between the two weekends of Austin […]

Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions League Final when it discovered a happy coincidence—that the Final fell on the same day as the opening of Ibiza’s party season. As […]

It was a bold idea from a bold brand. Bacardi’s brand values have always been about freedom, passion and irrepressibility, and throughout its history has enjoyed a close affiliation with music. The Bacardi Triangle promotion, a three-day extravaganza that took place over Halloween weekend at a private island in the Caribbean, tapped into all three […]