2015 Archives - Page 28 of 31 - Event Marketer
Lucky Charms Unlocks a New Target at WorldPride Event
As a sweetened cereal in a declining category, General Mills’ Lucky Charms is an off-trend breakfast option, but its colorful activation at WorldPride in Toronto, the largest human rights gathering in the world, was spot on. With scores of Millennials of both LGBT and non-LGBT orientation in attendance, the brand engaged the target audience with...
Advil Relief In Action Program Engages Volunteers
Advil’s Relief in Action program wanted to establish Advil as the “go-to” name in pain relief, especially for the thousands of volunteers across America who work tirelessly to help those in need, even when they may be in pain themselves. The 28-week Mobile Relief Center tour, which teamed up with actor and volunteer Josh Duhamel...
Domino’s Event Immerses Deaf Community in Music Vibes
Vibes: A Night to Feel the Music brought an immersive music showcase to Austin’s deaf community. Held at The North Door, a local venue known for innovative programming that “feeds the soul,” that is what this event did in more ways than one. Held for the deaf and hard-of-hearing between the two weekends of Austin...
Heineken’s Beach Event Combines Ibiza Parties and Football
Heineken was looking to leverage its UEFA (Union of European Football Associations) sponsorship in a unique and spectacular way and become part of the online conversation in social media around the Champions League Final when it discovered a happy coincidence—that the Final fell on the same day as the opening of Ibiza’s party season. As...