2014 Archives - Page 11 of 35 - Event Marketer
CDW Technoliner Hits IT Conferences and NCAA Events
Mobile marketing was one of the first experiential tactics to take off, and now it’s evolved to become the proving ground for on-the-go cutting-edge technologies. CDW played to win with this tour and the innovative technology strategy is just one of the many reasons this one’s a winner. Talk about being hooked up. CDW’s Technoliner...
GMC Monday Night Football Tour Visits Upscale Malls
GMC set out to leverage its long-standing NFL sponsorship by bringing some of the game to key local markets with the GMC Monday Night Football Tour. The brand visited affluent malls in 12 key markets that were hosting MNF games throughout the season in search of owners of competitive brands who were looking for a...
Hyundai Inspires Football Fans to Show Their Loyalty
In order to drive foot traffic and generate leads for its local dealerships across the country, Hyundai tapped into the excitement around college football with its Show Your Loyalty College Football Campaign. The challenge for Hyundai was finding a way to engage thousands of fans with football on their minds without being intrusive. To do...
Camp Honda Gamifies a Data Collection Strategy with Little League
A sponsorship can be as complex or as simple as you want as long as you make your activations as memorable as the event you’re supporting. With its Little League sponsorship, Honda took a defining moment in the lives of American families and upped the ante to bring the memories to the next level. While...