2010 Archives - Page 8 of 17 - Event Marketer
Cisco Aces Virtual Forum with Gamification Component
Cisco’s 2009 global sales event was a virtual conference called the Global Sales Experience, or GSX. The innovative use of gaming as part of the design strategy deployed throughout the event, however, might cause some to call it the Gaming Sales Experience. While virtual events are nothing new for tech-driven Cisco, the challenge of addressing...
Porsche Draws Test Drivers with a Striking Exhibit
In 2009, Porsche introduced its newest luxury sedan, the Panamera. For the North American regional launch at the 2009 Monterey Peninsula Automotive Week, the goal was to conduct 1,000 behind-the-wheel consumer experiences to provide the Porsche dealer network system with qualified leads. To do so, the brand created a structure that stood out from the...
Mini Builds a Theme Park to Celebrate its Birthday
For the Mini United event that was established to reach out to the brand’s loyal fans, Mini knew it had to go the extra mile for its 50th year. The goals were to take attendance from 8,000 to 20,000 and, most importantly, to celebrate the 50th birthday of the brand. The Silverstone Circuit in London...
Sikorsky Highlights Helicopters with Product Showroom
To embody a brand architecture that communicated the changes in the organization, reinforcing customer service and unifying the entire company, Sikorsky Aircraft knew it had to redesign. The goal was to create an environment that was conducive to business, client-focused and exemplified Sikorsky as a global industry leader. The resulting new exhibit included a high-end...