2010 Archives - Page 7 of 17 - Event Marketer
Green is the New Red for Coke at Winter Olympics
Much like Vancouver’s ski slopes, Coca-Cola went ultra-green at this year’s Olympic Games. As the longest-standing Olympic sponsor on the roster, this year Coke committed to executing a completely carbon-neutral event presence, and according to in-house estimates, the beverage giant succeeded. The initiative was part of the Vancouver Olympic Committee’s (VANOC’s) Vancouver 2010 Sustainability Star program....
Promethean Uses Tour to Boost Trade-Show Numbers
When interactive learning technology provider Promethean saw trade-show attendance drop in 2009, it created the ActivClassroom Experiential Tour, which takes its products directly to customers and beefs up its experiences at industry events. The tour is geared toward school district decision-makers at K-12 schools, such as superintendents, principals, teachers and IT consultants. It travels in...
McKesson Keeps Business Healthy by Hitting the Road
McKesson’s Health Across America tour was a prescription for a healthy mobile marketing program as the health care company brought its message to two groups: in the b-to-b realm, existing and prospective pharmacy franchisees for its network of 2,500 independent Health Mart pharmacies; and in the b-to-c arena, current patrons and new customers. Throughout the...
HP’s Mobile Program Snags ‘Exstream’ Results with CFOs
Conventional wisdom dictates that the best way to woo those hard-to-impress C-suite decision makers is to fly them all to the Seychelles, put them up in the swankiest all-inclusive resort, buy them a few rounds of golf and along the way, chat up your product. The thing is, sometimes it’s better to leave the gravy...