2009 Archives - Page 6 of 23 - Event Marketer
T-Mobile Reaches Families via Basketball Tournament
In 2006, T-Mobile teamed up with the National Federation of State High School Associations, a non-profit leadership organization for high school sports and fine arts activities. Through the T-Mobile Invitational, a high school basketball tournament, the non-profit generated awareness and provided a platform where T-Mobile could start a conversation with hundreds of families. The basketball...
Virgin Mobile Music Festival Features Activity Domes
Music is a natural for wireless service provider Virgin Mobile, one of the hundreds of companies formed and eventually sold by flamboyant entrepreneur Richard Branson. And what better place to hold a two-day fest filled with rock music, circus acts and other outrageous performance artists than the 25-acre Pimlico Race Course in Baltimore, MD, the...
Shell Road Show Boosts Customer Ratings
To invigorate its rate of recommendation from its customers, Shell sent eight certified mechanics out on the road to visit 3,100 oil-change centers in the U.S. At the in-store visits, the mechanics scheduled 45-minute product training sessions during which they handed out premiums like hats, break room posters and badges with product information and key...
Adobe Train Hops Around Europe to Promote Time Tracker
To spread the word in Europe about Adobe’s AIR Time product, a personal time tracker, Adobe ditched the traditional trailer and hopped on a train instead. The brand activated its AIR Tour Europe 2008 program by taking trains to hotspots like the MOMA Bar in Madrid and The Brewery in London. For the European tour,...