2009 Archives - Page 4 of 23 - Event Marketer
Cisco Virtual Event Offers Access to Industry Experts
Many marketers lure attendees to their events by offering exclusive access to new product releases or in-demand subject matter experts. Virtual events are no different. To connect with IT decision makers, last year Cisco traded in a traditional trade show for a virtual event and drove registration by giving virtual attendees private access to top...
Boehringer Engages Employees with a Virtual Game
Boehringer Ingelheim wanted to give its annual employee event some kick to make it more substantial and memorable. Its solution: go 100 percent virtual. The theme for the online event tapped into the political zeitgeist of 2008; the employee’s goal was to build a party platform for the company. Employee teams competed against one another...
Cisco CIO Summit Goes Green Without Spending Green
A lot of brands catering to their VIPs are reluctant to go green because they think they will have to sacrifice luxury. Cisco’s event proves you can have it all. The CIO Summit, held at the Four Seasons Resort Aviara in Carlsbad, CA, featured organic and local food to minimize the energy it took to...
Oracle Saves 965 Trees with a Sustainable Conference
Oracle’s OpenWorld event is one of the biggest conferences in the world (it attracts 43,000 attendees). So last year, the company started taking steps to create a more sustainable event. The event team broke up the conference into eight key areas and then made strategic decisions based on a set of green standards. Here’s a...