2008 Archives - Page 13 of 19 - Event Marketer
Microsoft Takes its Halo 3 Launch to New City Heights
The fans were already lined up at 5 a.m., waiting in sweaty anticipation for the stroke of midnight when they could be the first to get their hands on the last installment in the Halo trilogy, Halo 3. What hard-core fans didn’t know (other than what life was like outside their parents’ basement) is that...
GM Hosts an Off-Road Adventure for Media in Thailand
To strengthen the relationship between the Asian media and Chevrolet Thailand, GM hosted 150 members of the media at The Chevrolet Captiva Media Ride and Drive, an off-road adventure through Kanjanaburi province in western Thailand. To keep event attendees intrigued, all media were instructed to meet at the main railway station called Hualampong Station without...
Dell Fashion Show Helps Launch Two Computer Products
When Dell introduced the Inspiron notebook series and XPS desktop, it created buzz in the realm of retail. It partnered with the Macy’s Department Store in Herald Square, New York City, to host a fashion show, one-on-one press conference and interactive Dell product area. Dell’s goal was to focus on unique design and personalized service...
Sony Europe Immerses Technical Writers in PlayStation 3
When Sony Europe wanted to get the word out about PlayStation 3, which just launched in Europe, and its Blu-ray Disc, SLR cameras and Bravia TVs, it tuned in to the ultimate word-of-mouth guys—journalists, whose opinions and articles can make or break a company’s reputation. So, it invited 400 technical and lifestyle writers from 24...