2008 Archives - Event Marketer
Volkswagen Takes Minimalist Route to Stand Out
For an industry that’s been taking its knocks over the past few years, annual auto shows are high stakes environments. And for many brands, there is no more high stakes environment than the 13-day International Automotive Fair (IAA) in Frankfurt, Germany. Not only is it the world’s largest auto show, it’s the place for major...
Toyota Creates Eco-friendly Exhibit at Detroit Auto Show
Toyota has long been considered one of the auto industry’s eco-conscious forerunners, but despite its spot at the top, the race for mindshare in the hybrid market is just beginning. To keep itself top of mind as the green movement continues accelerating, in 2008 the automaker scrapped its auto show kit and created a brand...
St. Jude Medical Immerses Doctors at Booth Experience
St. Jude Medical’s presence at TCT 2008, a medical trade show that takes place in Washington, D.C. each fall, was quite an operation. The medical device and technology company launched a new cardiac product—the Angio-Seal Evolution—and drove physicians to product demos at its trade show booth with an integrated campaign that took place before, during...
Olympus Serves Up Grand Slam Experiences at U.S. Open
Reaching tennis fans is the name of the game at Olympus, a goal that it achieved February 2008 with a six-year sponsorship of the U.S. Open and U.S. Open Series, a multi-tournament competition comprised of 10 events that each summer attracts elite players and tennis aficionados between Grand Slam events. Olympus’ partnership with the series...