2005 Archives - Page 9 of 11 - Event Marketer
Samsung Sponsorship Fosters Consumer Creativity
Looking for a way to ratchet up its coolness among younger consumers, Samsung took to the road with the rockers on the Vans Warped Tour. At the Samsung on-site footprint, concertgoers were encouraged to express their creativity at three interactive displays. The P*nk Your Phone area allowed visitors to customize their handsets with punk rock...
Miller’s Icehouse Brewery Rocks the Boat
Miller Brewing’s Icehouse brand hit the high seas with The Rock Boat, billed as the world’s largest floating music festival. The four-day non-stop concert took 2,500 music fans—and 30 rock bands—on a Carnival cruise ship from Miami to Cozumel, Mexico. “It was a unique way for consumers to have access to bands,” says Mark O’Brien,...
Amex Concert Series Gives Cardmembers the Blues
American Express complemented its Grand Ex Award for US Open Live with recognition for this music-flavored proprietary program for the Blue credit card. Blue Jam Sessions focused on Los Angeles, which offered the opportunity to both expand the Blue line and connect with influencers in a market led by elite tastemakers. During Grammy Week, Amex...
New Balance Passports Sweep Consumers off Their Feet
Proving events can indeed push volume—“It taught us an amazing amount,” says NB head of marketing and promotions Karin Piscitelli—New Balance used its sponsorship of the LaSalle Bank Chicago Marathon to ring cash registers at retail. Customers who spent $100 on New Balance product at any of 25 participating retailers received a New Balance Marathon...