2005 Archives - Page 10 of 11 - Event Marketer
Shell Road Show Educates Hard-to-Reach Truckers
Shell used a mobile tour to build some excitement around its Rotella brand among hard-to-reach trucking owner-operators, and the effort created measurable sales impact. The campaign, which started in 2004 and continued into this year, hit distributors, lube centers and truck stops. Shell required installers and retailers to make a purchase commitment in exchange for...
Metalast Tour Features Sophisticated Training Center
Executives at Metalast know that live demonstrations of its metal finishing services and face-to-face meetings are the company’s most powerful sales tools. But getting Fortune 500 engineers and procurement execs to Metalast’s Minden, NV, headquarters isn’t always easy. Enter the Touring Resource & Educational Exhibit, or T-REX, a mobile showcase and conference room that allowed...
Olympus Onsite Tour Elevates Mobile Marketing Tech
Sixteen months after president/coo Mark Gumz decided a face-to-face program would help sell more product, Olympus OnSite hit the road. Not only does the program push the technological foundation of mobile marketing to a new threshold, but it pushes the very utility of the tactic. OnSite takes a collection of cutting-edge medical technologies direct to...
Macanudo Takes Rolling Cigar Lounge to Top Retailers
In an effort to boost retail sales and reinforce its premium positioning, Macanudo took the American Passion Tour—a 45-foot cigar lounge on wheels—to top retail accounts. The rig’s interior was modeled after Manhattan’s ritzy Club Macanudo. The cigar maker let retailers host the mobile lounge at their stores in exchange for purchasing promotional packs of...