2003 Archives - Page 3 of 8 - Event Marketer
Syfy Experience Takes Consumers out of This World
To bump awareness for the Syfy channel and drive tune-in for Steven Spielberg Presents Taken, the network and p.r. shop LIME tapped New York City-based CMI for an eight-market program last fall. A mobile exhibit hit tourist traps and high-traffic locations with four elements: At the entrance tunnel, cast members in sleek black uniforms handed...
Nike’s Scorpion Knock Out Tour Kicks the Competition
To stand out from other footwear and apparel manufacturers launching new product lines to coincide with last summer’s World Cup, Nike created a Scorpion Knock Out (“SKO” for short) Tour to bring the new Scorpion shoe to life in the streets of Italy. The campaign recreated a TV spot in which Nike-sponsored players competed in...
JDE Highlights Content with Celebrity Appearances
Since attendees had to pay to attend J.D. Edwards & Co.’s Focus 2000 users group conference (held last June), the company was under pressure to deliver content, entertainment and technology well worth the price of admission. There were two critical elements: One was pre-selling potential attendees on the targeted education value of the “edu-marketing” event’s...
GM Spruces up Dealers Meeting with Theme Nights
What do you do at an event when you don’t have a lot of cash? “You get clever,” says Extraordinary Events president Andrea Michaels. And that’s just what the agency did for a Chevrolet dealer meeting last spring in Scottsdale, AZ. Three nights of events took dealers from past to present, as Chevy charged EE...