Industry News
Guest Column: Measuring the Total Value of Sponsorship Activations
Event Marketer is an exclusive partner of the industry’s leading authority on event measurement and analytics, the Experiential Marketing Measurement Coalition. The collaboration provides experiential marketers with important tools and resources designed to help them track and measure the success of their events. Learn more here. By Matt Sincaglia, Board Member, Experiential Marketing Measurement Coalition...
Q1: Event industry People News, Moves and Deals
Welcome to the latest event marketing industry news digest, featuring updates on new hires, promotions, acquisitions, and launches. Submit your news here. Promotions & Hires August Jackson has announced a key leadership transition. Laura Shuler, agency ceo since 2016 and a pioneer in experiential marketing (she is credited with establishing Jack Morton Worldwide as a...
Three Corporate Business Travel Trends That Could Impact Events in 2025
As event marketers can attest, travel costs are up. But companies appear to be accepting this new cost of doing business as corporate travel spending is making a modest comeback this year. Planet-focused travel practices continue to gain steam, with 33 percent of corporate travelers reporting “increased investment” in sustainable travel practices, according to the...
L.A.-Based Event Profs Share Perspectives on the Wildfires’ Impacts
In the wake of the wildfires that erupted across the L.A. area on Jan. 7, the events and entertainment industry has come together to offer support, resources and aid to neighbors, friends, families and colleagues. Tonight, stars like Billie Eilish, Lady Gaga, Olivia Rodrigo, Sting, Jelly Roll, Anderson .Paak and Stevie Nicks will be performing...