Industry News

Exclusive content, research and event experiences will help elevate the trade show exhibitor community   Event Marketer, the world’s most trusted and widely read media brand covering experiential and event marketing, today announced a landmark strategic alliance with The Exhibitor Advocate, the only nonprofit organization exclusively dedicated to championing the interests and success of the […]

Mergers and acquisitions are cropping up at an unprecedented rate as the demand for live events, global reach and expanded capabilities surges; AI looms; and private equity firms tighten their grip on the thriving business of events. And all of this wheeling and dealing is altering the industry paradigm. Read on for a look at […]

As the official U.S. media partner of the EMMC, Event Marketer will continue to roll out event measurement education, research and peer-to-peer initiatives for corporate event marketers working across business events, trade shows and consumer activations.

Global brand experience agencies Impact XM and Jack Morton today announced their merger, a union that will be supported by global investment firm The Riverside Company. The business will operate under the Jack Morton name and will span 20 offices with locations in North America, Europe, the Middle East and Asia-Pacific. Experiential services will include […]

If you organize events with exhibitors or sponsors, whether it’s a trade show, corporate conference, or consumer festival, you already know the uncomfortable truth: success isn’t judged by a single audience. You’re accountable to three. Attendees. Sponsors. And your own organization.