Photo Gallery
Photo Tour: What You Missed at EMS
We came, we saw, we conquered… Denver, baby. The Experiential Marketing Summit, which took place at the Colorado Convention Center May 4-6, attracted more than 1,400 attendees across the event marketing industry. There was networking, demos in the Solutions Center, cheers at the 2016 Ex Awards Gala, and a night of mayhem to let loose...
Gallery: Inside Samsung’s New Experiential Flagship
Brands have been incorporating elements of event marketing into their brick and mortar locations for some time now, but with the opening of Samsung’s interactive flagship in Manhattan’s meatpacking district, the bar for experiential retail has officially been raised. Dubbed Samsung 837 in reference to its location on Washington Street, the 55,000-square-foot space is more...
Love Finds a Way with Snuggle’s #BearYourHeart Campaign
A frigid February morning in New York City was no match for the warmth of the Snuggle brand’s iconic mascot, Snuggle Bear, who on Feb. 11 encouraged consumers to “bear” their hearts in celebration of Valentine’s Day. The event capped off the brand’s #BearYourHeart campaign, which was strategically launched on National Hug Day, Jan. 21....
Experiential Touchpoints Drive Nielsen Pre-Grammy Event
Nielsen hosted its third-annual pre-Grammy event on Feb. 14 for top industry executives, c-suite marketers and influencers with an evening of festive experiential touchpoints, networking, cocktails and food, and of course, really good music. The event featured performances by emerging talent The Strumbellas, New Orleans’ Preservation Hall Jazz Band and Grammy-nominated soul singer Leon Bridges....