Photo Gallery
NFL Experience: Activations at Moscone Center
About a 20-minute walk south from Super Bowl City was the NFL Experience driven by Hyundai at Moscone Center in San Francisco. This fan experience was larger than the Super Bowl 50 Host Committee’s Super Bowl City on the Embarcadero, and structured with scheduled tickets fans purchased ahead of time. EM joined the masses for Super...
Super Bowl City: Scenes from Inside the Free Fan Village
Super Bowl City presented by Verizon, the Super Bowl 50 Host Committee’s free event located on the Embarcadero in San Francisco, was a leaner but “cleaner” fan village than previous Super Bowls. Pop-up tents were outlawed. Activations were built with sustainability in mind. Security teams were ever present. Looking up, you saw the San Francisco...
HP, Intel Awaken the Force of ‘Star Wars’ at CES 2016
HP and Intel transformed Surrender nightclub in Las Vegas into an immersive “Star Wars” event during CES 2016 that incorporated its products and celebrated HP’s partnership with Disney and the epic franchise. Retail and channel partners, and VIP customers attended the event on Jan. 7 headlined by DJ Kaskade a few weeks after the much...
Inside Microsoft’s Retail Experience at CES 2016
The Microsoft Retail Experience Center at CES 2016 took attendees on a journey through today’s complex retail landscape, one in which the physical and digital are converging, omnichannel is king and consumers are in the driver’s seat. Loaded with information on products, ratings and reviews, these denizens of the digital age often bypass the brick-and-mortar...