Photo Gallery
Three Ways EMC World Delivers Topnotch B-to-B Events
Data storage company EMC knows a thing or two about producing killer b-to-b events. The brand in May executed its 16th annual user conference, EMC World, operating under a “modernize” theme and drawing a combined total of 53,000 live and virtual attendees to Las Vegas. Although the b-to-b event is revitalized every year, its festival...
Lush Highlights its Handmade Cosmetics at ‘Lush in the Park’
Cosmetics retailer Lush offered Chicagoans some “good, clean fun” May 4-6 with a quirky pop-up experience that highlighted the brand’s commitment to producing fresh, handmade products. Set in Millennium Park just outside Chicago’s famous Cloud Gate sculpture (“the bean”), the brand brought its Lush in the Park experience to more than 3,000 consumers, ultimately dishing...
Student Inspires U by Kotex Period Shop Pop-Up
Any woman with a monthly cycle knows that it involves much more than feminine care products. There are aches and pains, mood swings and generally unpleasant moments requiring an array of products often purchased in equally unpleasant environments. This was the thinking behind a New York City college student’s Tumblr post that caught the attention...
Audi Embraces its Roots with an LED-Powered Art Exhibition
Audi has been associated with LED technology since becoming the first brand to introduce LED daytime running lights on its vehicles in 2005. Eleven years later, the technology is still an important part of Audi’s fabric, prompting the brand’s sponsorship of Bold Notion: Art of Innovation, an LED-powered light and space exhibition created by artist...