Photo Gallery
Event Design Tour: Beauty Editors Explore Maison Lancôme
Beauty editors and influencers on June 14 explored Maison Lancôme Paris at the Academy Mansion in New York City, which was transformed into themed product suites for Lancôme’s newest lines of color, skincare and fragrance. The historical venue on the Upper East Side was all about hands-on “play” with the products, from fragrance ingredients to...
Photo Gallery: Inside Jack Links’ Ultimeat Meatathon
How do you celebrate National Jerky Day in all its meaty splendor? If you’re Jack Link’s, you roll out a 612-foot long obstacle course and challenge consumers to feed their wild side. (Check out the full story here.) The brand activated its Ultimeat Meatathon event June 11-12 in Brooklyn, NY, as part of its sponsorship...
Data-Driven Storytelling Fuels Spotify House at Cannes
Spotify drummed up its biggest presence to date at the Cannes Lions International Festival of Creativity this year (June 18-24), providing insights on its global narratives and showcasing its in-depth understanding of user data. In addition to hosting events on the festival’s main stage, the brand activated its Spotify House for a fourth consecutive year,...
Photo Gallery: Arts and Auto Collide at Cadillac House
Being a successful brand these days often requires venturing out of the comfort zone and delving into new territory. With that in mind, Cadillac is taking the opportunity to showcase its perspective on subjects outside the automotive industry via the recently established Cadillac House. Sleek, sophisticated and appropriately high-brow, the public meeting space, located on...