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CBD dispensaries are opening up across the country as modern apothecaries offering an array of cannabidiol-based treatments and products for consumers. In a playful spin on the cannabis and CBD space, Real California Milk activated a CBD—that is, California Based Dairy—Dispensary in Venice, CA. The pop-up, which opened for one day on Feb. 22, served […]

The world wide web can be a wonderful resource, but it can also be a dangerous and confusing place to navigate, particularly for families. On Safer Internet Day (Feb. 11), Google addressed the issue through an activation in Manhattan that brought to life its Be Internet Awesome platform, a suite of digital offerings that teach […]

Events within events have been trending for some time, but Dell Technologies elevated the concept at a launch event that served as part of the broader Dell Technologies Summit, held for press and analysts, in Austin. The conference theme, Next Data Decade, around the power of data to advance human progress, was brought to life […]

In some ways, International Women’s Day (this year, March 8) has become a revolving door for brand gimmicks. Fortunately, some companies just get it, and find ways to deliver meaningful campaigns that actually resonate with women. Johnnie Walker and Bulleit Bourbon are two such brands, and we got to experience their new, female-forward Craftswomen campaign […]

Stella Artois is known for serving up experiential marketing that elevates the act of drinking beer, encouraging consumers to sip, savor and socialize. The brand has partnered with a host of experts to execute its ideas, including a sensorial expert for a multisensory dinner, and an astrophysicist for an audio-reactive star installation. This year, to […]